Yanik Silver - Instant Sales Letters Review

Yanik Silver Instant Sales Letters Review

admin — Sat, 23 Aug 2008 00:22:47 +0000

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Hi, my name is Jeff Vacek, and welcome to my site.

You’re about to discover why thousands of people from all over the world are hailing Yanik Silver’s hot, instant sales letters product as the holy grail of fill-in-the blank sales letter templates.

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An Analysis of A Winning Sales Letter

admin — Fri, 22 Aug 2008 23:58:58 +0000

You can’t beat one of the greatest copywriters in the world analyzing sales letters for you. Check this out…Jeff Vacek

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An Analysis of A Winning Sales Letter

By Yanik Silver
Instant Sales Letters

========================================

Many people say they can spot a good letter when they see
it, but the problem is when it comes down to writing one,
they simply freeze up. That’s why I want to take you behind
the scenes of a successful sales letter I wrote and
illustrate the thinking that goes into writing a killer
letter that generated a healthy 3810% ROI. This letter sold
all of the clients overstock merchandise and they even
created a waiting list.

You’ll find my comments in the side notes below so let’s
get started…

****

Can You Get A New $8,000 Power Table For $417?

——Side Note Comments——
First off, the headline is a grabber and makes people want
to read more. Anyone interested in your product at a
bargain price would certainly continue reading.
——End Comments——

Read The Amazing Facts To Find Out How…

——Side Note Comments——
Next, the subhead tells prospects that the answer is right
inside this letter if they keep reading.
——End Comments——

Dear Friend,

Yes, it’s absolutely true. You can really replace your old,
worn-out exam table and only pay $417 out of your pocket
(But only if you are one of the first 2 people to respond
to this letter.)

Let me explain.

——Side Note Comments——
Your first sentence is absolutely critical to your letter.
If your first sentence doesn’t make people want to keep
reading, you can expect your letter to end up in the
circular file. So make sure it keeps their interest piqued
and follow up on the headline promise in the first
sentence.

In the first sentence I reiterate the fact that yes they
really can get a brand new power table for such a low
price. The second sentence I throw in a little scarcity
right at the beginning of the letter so they won’t just
toss this letter aside for further reading.
——End Comments——

Last April, our little company took a big gamble and signed
up for a power table promotion. In order to get on the
promotion we had to agree to take 3 power tables - nearly
$15,000. (And for a small company like us, that’s a lot of
money to be tied up in inventory).

Only one of those 3 tables were sold - so there are still 2
left.

——Side Note Comments——
The next paragraph I begin to explain the story of why
we’re selling this product at such a bargain price. I’ve
discovered that telling people the truth and giving a
reason why is actually one of the most powerful
psychological motivators to action.
——End Comments——

And My Problem Is Your Opportunity

——Side Note Comments——
This subhead turns the letter back around to what’s in it
for the reader. Everyone is always silently asking
themselves “So what?” and “Who cares?”. You’ve got to keep
the focus on what the reader will gain from the letter.
——End Comments——

In order to move these last 2 tables I’ve decided to do
something somewhat bold and a little daring.

First, you should know that the manufacturer’s promotion of
these power tables ends June 30th. And any unsold inventory
I have could be sold to another dealer at wholesale.

But instead of doing that, I would rather sell you the
table at a wholesale price and gain your goodwill.

——Side Note Comments——
Here I explain how and why I’m willing to make a
sensational deal.
——End Comments——

The regular price for a XXX power table is $8,000 but
during this promotion they were on sale for $5,375 (which
is a pretty good deal anyway).

But until July 15th (I’ve extended the offer 2 weeks), you
can buy one of our last 2 tables for just $4,897. That’s a
savings of over $3,100.00

——Side Note Comments——
I introduce the special offer and the reason why we’re
selling the product at such a discount. That’s a key point,
because unless you give people a believable reason for the
reduced price they won’t believe you. Nobody thinks you’re
lowering the price because you’re “such a nice guy” so let
them in on the reason behind your offer.
——End Comments——

What? I promised you could get a power table for only $417
and here’s how…

——Side Note Comments——
I answer an anticipated objection here since I promised
they could get the table for only $417.
——End Comments——

Here’s How To Get That New Power Table For Almost “Zip” By
buying a power table, you can qualify for a 50% tax credit
under section 44 of the Americans with Disabilities Act.
That’s right Fifty Percent! All because a power table will
glide up and down to accommodate disabled and handicapped
patients.

And here’s what else. You can also take the amount of the
power table and deduct it off your taxes using Section 179.
(That is if you haven’t spent over $18,000 on capital
equipment this year.)

That’s not all, here are a few more incentives for you: We
will give you a $150 trade-in for your old table (or you
can donate it to charity for another tax break). And add an
extra 2-year warranty ($1,000 value), plus, we’ll pick-up
your old table and deliver the new one all for free!

Pretty good, right? Wait, I have even better news for
you…

——Side Note Comments——
Here I’ve explained each of the incentives and how they can
really get the table for such a low cost. Plus added in a
few extra bonuses and now I’ll another bonus to really
increase their desire.
——End Comments——

You Can Pay In 3 Easy Installments With Zero Interest We’ll
break up your payments into 3 easy installments, spread
thirty days apart.

Why You Must Act Before July 15th First, I doubt if these
tables will still be around until July 15th because the
first 2 doctors that put their deposits down will take
them. And when they’re gone this offer expires.

But even if they are still here (highly unlikely at this
bargain price) this offer has to expire anyway because we
will be shipping out these tables to other dealers in the
area.

——Side Note Comments——
I bring back the deadline here and scarcity again. So not
only do they have a limit on the number of units available,
but there is also a time deadline. This is a double whammy
to get people to take action immediately.
——End Comments——

Here’s What You Should Do Now

Pick up your phone and dial xxx-xxxx and reserve one of
these last 2 tables with your credit card. Or in case,
you’re still undecided call us and ask for some more
information to be faxed to you.

Otherwise, you’ll be giving up the ease and convenience of
having a power table at this bargain price. I really hope
you’re one of the 2 lucky doctors who decide to take
advantage of this golden opportunity.

——Side Note Comments——
In this closing paragraph I give readers a little pain by
mentioning what they’ll be missing if they don’t act on
this offer.
——End Comments——

Sincerely,
XXXX

P.S. Hurry! This letter is being sent to 1,283 local
doctors and this offer is strictly limited to the first 2
people who respond.

——Side Note Comments——
The P.S. is your last place to help prospects make a buying
decision. People go from the headline in a letter to the
signature to the P.S., so your P.S. should be powerful.

Here I introduce even more scarcity. I let them know
exactly how many people (specifics sell) are receiving this
letter and it makes the limited quantity seem even more
limited since so many other people are getting this same
announcement.

——End Comments——

****

I guarantee by using the same elements, I just illustrated,
you’ll see your next sales letter produce incredible
results.

==========================================================
Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites…and he still
doesn’t know how to put up a website.

He is the author, co-author or creator of several best-
selling resources including - Instant Sales Letters
==========================================================

Sales Letter Secrets From The Man Who Sold Coal By The Train Carload

admin — Fri, 22 Aug 2008 23:44:58 +0000

Here is an awesome article by Yanik Silver in which he goes through how one of the greatest copywriters of all time created his sales letters. Enjoy!Jeff Vacek

=======================================

Sales Letter Secrets From The Man Who
Sold Coal By The Train Carload

By Yanik Silver
www.SureFireMarketing.com
=======================================

If you were to ask any of the top copywriting pros who
they’ve learned from - one name is sure to be repeated over
and over again — Robert Collier.

In the 1930s, Robert Collier was able to sell just about
everything from train carloads of coal to men’s clothing
simply by using the power of his pen. And right now I’m
going to share with you 2 of the most powerful letter
concepts he repeatedly used to sell millions!

One of Collier’s most successful sales letters was his “will you
do me a favor?” letter. It was based on a story he read
about how a manager of a company asked a competing business
for a favor, which started a relationship that blossomed
into the two companies joining together.

Collier thought this same idea might work in print…and
boy did it ever!

Here’s how he used this concept to sell 20,000 raincoats at
a time (and over a dozen other products). This letter is
really universal in its application, so study it carefully:

* * *
Dear Customer,
Will you do me a favor?

For twelve years now, you know, we have been selling the
famous “Keepdry” Coat direct to the consumer, at a savings
of many dollars from the usual retail price.

This year I want to vary our line a bit, so I have changed
the fabric to one that looks like a smart topcoat — but
will still shed rain. And instead of the usual double-
breasted raincoat model, I’m using a single-breasted
topcoat model that appeals to men because it has style, and
yet retains that loose, comfortable look of the well-
tailored light overcoat.

I believe that anyone who ever gets out in stormy or wet
weather will like this “Any Weather” Coat better than any
raincoat or topcoat he can buy, but you know how it is in
merchandising — you can never be sure of such things until
after you have sunk a lot of money in them.

Which brings me to the favor:

I want to make sure of the demand — or lack of demand –
before we sink too much money in this new coat. So I’ve
come to you as a customer of the house:

Will you try out one of these new “Any Weather” Topcoats
for me for a week — WEAR IT — see how it feels, how it
looks, how it compares with topcoats you have bought at $25
or $30? Above all, how it keeps out wind and rain? And then
write me?

—sidebar—
Letter goes on to explain features and benefits of the new
coat with a special introductory price for customers only.
————-

Naturally, I am not making offers like this to everyone, so
whether you accept it or not, I should feel obliged if you
would return the card so as to insure against its falling
into other hands.

Naturally, too, your opinion will be of value to me only if
I get it NOW — before the Fall season has really opened –
before we are definitely committed for any great quantity
of these new all-weather coats.

Won’t you, therefore, fill in the three simple measurements
on the card TONIGHT if you can, and mail it? On second
thought, better mail it right away — while you have it in
your hand — so there will be no chance of forgetting it.

* * *

You should notice the subtle psychology used here. People
love giving opinions and helping, so by asking, you make
people feel important.

Boardroom reports, one of the top direct marketing
companies in the country, (the people who write Bottom Line
Business, Bottom Line Personal, and Bottom Line Health) are
using this technique for two different offers (which means
it’s working very well). Here’s the opening to a recent
letter I received:

* * *

Our records show that you’re one of our best customers, and
that’s why I’m writing.

Frankly, I need you help.

I’m asking you to take part in a little marketing trial
I’ve put together. Our company has a lot riding on the
outcome, so I’m really hoping you’ll participate.

If you do, I’ll send you one of the most valuable gifts
we’ve ever given away. It’s our giant new, 51,000-word
book, the “DOCTOR’S LITTLE BLACK BAG OF REMEDIES AND CURES,
Vol. I.”

I’ll explain our marketing trial in a moment…and why your
“verdict” is so important to us. But first, let me tell you
about the special free gift you’ll receive just for taking
part.

—sidebar—
Letter continues by explaining the free gift and goes on to
explain how the fairest, most honest way to introduce new
products is through sampling.
————-

* * *

That’s pretty powerful stuff, eh?

Moving on to the second letter opening Collier found to be
magical. Here are a few examples:

==========================================================
“With your permission, I am going to send you FREE a new,
self-filling black beauty fountain pen-pencil, with your
name stamped upon it in 24 carat solid gold leaf.”
==========================================================

Or…

==========================================================
“With your permission I am going to make an analysis of the
soil of your lawn to determine — at my own risk and
expense — what elements are lacking in it, what you need
for stronger, healthier, more closely grown turf.”
==========================================================

These openings were used over and over again by Collier
because they worked. And they still work just as well today
– here’s how a recent mailing from Rodale press started
(mind you this is the control for the last 3 years — not
an easy task when you mail millions):

* * *

Hot new book reveals…
The Astonishing Sex Secrets Of The Most Satisfied…Most
Knowledgeable…And Most Respected Lovers in the World!

Learn to enjoy the best sex of your life, at any age…
with the amazing secrets and discoveries in this just-
released “For Men Only” book that is dramatically changing
men’s (and women’s) lives literally overnight…

Dear Friend,

With your permission (and with strict precautions for
privacy), I am going to send you one of the most important
and exciting books every released by an American publisher.

—Cut—
letter continues.

* * *

Now both these letter concepts are incredibly powerful and
they’ve been proven to work for the last 70 years. (And my
bet is they’ll continue working for at least 70 more!) So
what are you waiting for? Start putting these techniques to
work right away in your business.

He is the author, co-author or creator of several best-
selling online marketing books and tools, including his
resource for easy, fill-in-the-blank sales letter templates -
Instant Sales Letters
==========================================================